The use of the social media platform for businesses can be quite wonderful to reach out to a broader range of audience and attain the end goal of the business. Twitter is one such platform that is used by billions of people. In such a condition, many business owners need clarification and need to learn how to cut through the competition and get better clicks and engagement on the platform. There are various factors to get the maximum clicks. It will depend entirely on the time you choose for posting. Remember handling social media marketing will be tough for you. So you need to find a good SMO company in Gurgaon that can take care of things.
When the audience is online, it is a great way of boosting the post, but you need to find the best time to post. After all, this will ensure success. But remember, it can be quite tricky. If you are unaware of the same or hoping to identify the correct way, check out the details to know more.
Importance of posting at the right time
There have been a lot of upgrades to the algorithm of Twitter. So now the chronological feed is back in the game, which is making your post timing a lot more crucial. Since 2016 Twitter has been running its speed, just like any regular social media platform on a popularity or engagement basis. But now, due to the reviews of the users, Twitter is switching the feed from top-ranked tweets to the latest posts. Chronological feed here will mean that Twitter users will be able to see the post just as it has been posted. But there is a catch. As time passes, more recent tweets will replace those on the feed. This is why you need to publish the tweet when most of the audience is online. Thus, the time here is quite important. You can get support from a social media marketing agency in Gurgaon to identify the best time to post and take care of your social media platform to ensure its best results.
Finding the right time to post
If you are hoping to find the right time for posting, here are tips that will allow you to understand things.
1. Make use of social pilots' Twitter analytics
In contrast to the analytics of Facebook, Twitter will not directly tell you the best time to post. You need to break down your experiment over a month. Each of these days, you need to post in the morning, afternoon, and evening at a specific time. Now the job will seem to be quite a headache, but this is where you can use the management tool like the social pilot. The tool will ease things. It will allow you to schedule your post and automatically post them at the chosen time and date. This automatic scheduling of the posting will help experiment with different time slots without any difficulty. You have to follow the same multiple times regularly for a month.
After a month of this, you can check the data to see which time has generated the most engagement. Organizing the data based on the time and date on a spreadsheet will be helpful for you to find out about the best engagement. Now you need to choose the peak time from the observation. After that, use the scheduling tool for regularly posting on these timings.
If it is too difficult, then it will be helpful if you find a good social media service provider for assistance.
2. Go deep into Twitter analytics to find the best time to post
Twitter analytics provides a complete view of the profile visits, impressions, and engagement factors. You can make use of analytics to track the progress over time. You can benefit from the free Twitter analytics tool that will give you a clear profile overview.
For this, you have to visit the analytic section of the account to get a complete overview of the engagement in the last month. In the section, you will find complete information about the activities. Now visit the top right corner. Here you can see how far back you want to see the activity data. With the graphical representation, things will be helpful for you to understand things in detail and then form informative insights about the account. It will help you evaluate the right time to post on the platform.
Average best time to post on Twitter
You need to understand that no one fits the best universal time to post on the platform. Different businesses have different types of audiences and needs. So the posting time will depend entirely on their preference. If you wish to identify the same, then you can benefit from the general guidelines for testing and finding the best time that will work well for your business.
Based on all the observations and research, it is safe to say that you can post during peak times. Generally, people check the feed during breaks or lunch hours. So it will be a good option. Besides, you must know weekends are not preferable for posting on Twitter. After all, a majority of the audience is usually busy with their personal life. Scheduling your tweets during the office commute times when people are heading to work or coming back home will be helpful to get in front of a wide range of audience.
You must know, on average, the most viewed tweets are posted between 2 a.m. to 3:00 a.m. They receive the highest engagement. While the least engagement can be seen during work hours, that is, 9 a.m. to 5 p.m. You can choose the right strategy and the time to post based on the available data and observations you have made.
Conclusion
Understanding the right time to post on the social media platform will be quite helpful for you. Sending out tweets during the peak time of the brand will help you engage better with the audience and attract promising prospects. Make sure you use the strategies to identify the right time for your business report and get more prospects. Suppose you think you cannot handle all of this on your own. In that case, you can find a good social media marketing company in Gurgaon that can take care of it on your behalf and guarantee that your social media plan is working well for driving results for the business.
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